The Strategic Pivot
For years, Chemsol Group was known for cleaning chemicals. But the UK industry was changing—regulations were tightening, and the market was shifting towards sustainability and automation. We saw the writing on the wall.
We made a bold decision to pivot entirely away from our legacy chemical business and focus on our niche expertise: Water Automation. This wasn't just a change in services; it was a complete reinvention of our identity.
To succeed, we couldn't just be another vendor. We had to become the trusted industry leader.
THE CHALLENGE
- Legacy brand association with cleaning chemicals
- Need to educate the market on new automation tech
- Establishing authority in a specialized engineering niche
- Replacing high-volume product sales with high-value service contracts
Building the Authority Engine
We didn't just launch a brochure website. We built a comprehensive digital ecosystem designed to educate, capture, and convert.
Full-Stack Education Platform
We developed an extensive resource hub and learning platform. By giving away knowledge on water regulations and automation benefits, we positioned Chemsol as the go-to experts before a sales conversation even started.
Niche Landing Pages
Instead of a generic homepage, we built targeted landing pages for specific water automation pain points. This allowed us to speak directly to the needs of facility managers and engineers, drastically increasing conversion rates.
Complete Rebrand
We shed the old "chemical supplier" image for a sleek, tech-forward engineering brand. The new visual identity communicated precision, innovation, and reliability—essential for winning high-value contracts.