CTS Tooling:
Engineering a High-Performance Digital Sales Channel
How we transformed a traditional precision engineering firm into a digital authority, streamlining the RFQ process and capturing high-value aerospace and motorsport contracts.
Project Impact
Increase in Quote Requests
Organic Traffic Growth
RFQ Qualification Process
Tech Stack
The Challenge
CTS Tooling is a leader in Wire EDM technology, but their digital presence didn't reflect their engineering precision. They relied heavily on word-of-mouth and were missing out on search traffic from engineers actively looking for their specific capabilities.
- Outdated website failed to communicate technical capability.
- Complex RFQ process resulted in low conversion rates.
- Invisible to engineers searching for 'Wire EDM' solutions.
The Solution: Technical Authority
We built a platform that speaks the language of engineers. By focusing on technical specifications, capability showcases, and a streamlined Request for Quote (RFQ) flow, we turned the website into a 24/7 sales engineer.
Smart RFQ System
A custom form that guides engineers to provide all necessary CAD data and specs upfront, reducing back-and-forth emails.
Technical Content Hub
Deep-dive articles on Wire EDM capabilities that rank for high-intent technical keywords, driving qualified traffic.
The Outcome
The new site positioned CTS Tooling as the go-to expert for complex components. Quote requests surged by 150% in the first quarter, with a significant increase in inquiries from the aerospace and motorsport sectors.
"We're now receiving detailed, high-value RFQs from companies we've always wanted to work with. The website does the selling for us."